BIHIMA welcomes new guidance on hearing loss, but calls for more awareness on hearing technology and link to dementia

The British and Irish Hearing Instrument Manufacturers Association (BIHIMA) has welcomed new NICE guidance on hearing loss. In particular, the organisation was pleased to see that hearing difficulties €œneed prompt investigation and treatment by specialist services€ and that adults with all ranges of hearing loss (from mild to severe) should be offered hearing devices €“ specifically €œtwo hearing aids to adults with aidable hearing loss in both ears€. BIHIMA said such statements provide a clear statement about the efficacy of hearing technology, supporting economic data that shows hearing instruments are an extremely cost-effective solution to €œthe major public health issue€ of