Charity launches £2m diabetes national awareness campaign

Diabetes UK has launched what it claims is the UK’s biggest-ever diabetes advertising campaign to highlight the possible consequences of the condition and the devastating impact it can have on families. The £2m advertising campaign includes on-street, radio, transport and digital advertising, and is funded as part of Diabetes UK’s national charity partnership with the grocery retailer Tesco, according to www.thirdsector.co.uk. The campaign has been established to raise awareness of the risk factors for developing type 2 diabetes, which are: being overweight; having a waist of more than 37 inches if you are a man or 31.5 inches if you