Hedonic rather than homeostatic factors key drivers to over-consumption

A leading appetite and obesity expert has called on health professionals not to “pyschopathologise the obese” as their apparently addictive response is a natural response to our food environment which “pushes food and beverages high in fat, sugar and salt”. Speaking at the FAB Research Conference – Sugar, Fat, Food & Addiction, last week [10 July] Professor Jason Halford said behavioural addiction to key foods and combinations of nutrients does appear to be a significant problem for some inidviduals , and the concept of ‘food addiction’ fits well with the increasingly common phenoma of ‘binge eating’ and ‘comfort eating’. He