tulisaselfharmdayThe Prime Minister has announced a pilot scheme to put age ratings on online music videos.

David Cameron mentioned it during a speech about families, and admits he has banned his own children from watching certain content online.

The pilot will begin in October with the British Board of Classification. However, only three of the major UK record labels (Sony, Warner and Universal) have signed up to the scheme, alongside YouTube and Vevo.

The body which represents the UK's biggest record labels, the BPI, says it agrees with the government that "content is made available to the public in a responsible way".

"The BPI and its members are therefore working with the British Board of Film Classification (BBFC), Digital Service Providers (DSPs) and with the support of government on a pilot scheme that will trial age ratings for music videos released online through the UK.

"Labels will then include this data with a 'parental advisory' style alert in its feed to the Digital Service Providers so that users, including parents, can make a more informed viewing decision."

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However, signed to the American or international part of the big labels, will not be included in the new age classifications.

But Gennaro Castaldo from the BPI suggests that "this is a really good place to start, we have to start somewhere"

"It's true that a lot of music video content comes from outside the UK, but also a huge amount of music that sells well around the world does come from Britain and from British artists," he said.

"So I think, what we do in this country is followed by other territories. So I'm sure they'll be following our pilot with interest and in due course I think they'll then decide how they want to act on that."

How it will work is still being developed, but the scheme will see UK record labels voluntarily provide content which will then be rated suitable for 12 or above.

The classification age categories will be 12, 15 or 18.