Public Health England to relaunch antibiotic awareness campaign

Public Health England will relaunch their €˜Keep Antibiotics Working’ campaign on 23rd October, with the aim of reducing patient expectations for antibiotics. Antimicrobial resistance continues to pose a serious individual and global risk and yet, despite frequent reporting in the media about the threat of a €˜post-antibiotic apocalypse’, research indicates that patients still expect antibiotics for some viruses and self-limiting illnesses; 38% who visit a doctor’s surgery, NHS walk-in centre or €˜GP out of hours’ service expect an antibiotic for a cough, flu or a throat, ear, sinus or chest infection. In the last four years, England has seen a