Stoptober message getting through, says E-cig retailer

E-cigarette retailer E-Cigarette Direct has reported a 76% increase in the sale of vaping kits already this month €“ a sign people are looking at alternatives in the fight for smoking cessation. Although the campaign is now in its sixth year, this is the first year to see such a spike in e-cigarette sales, E-Cigarette Direct has said. Previously, sales of E-cigarettes have remained broadly flat during the campaigns €“ and even dipped last year – but this year the campaign looks to have produced promising early results. Meanwhile, new research from E-Cigarette Direct highlights the benefits of giving up