Every primary school in the UK will be given the chance to learn more about food and where it comes from as part of a new food education programme.
Farm to Fork, the first initiative from The Tesco Eat Happy Project, is backed by supporters including Diabetes UK, the Children's Food Trust and the NFU, according to the Western Daily Press.
From the end of February pupils will be able to go on Farm to Fork trails in factories, on farms and in supermarkets, for practical demonstrations of where food comes from and how it is made. The ambition is to take one million of the five million primary school children in the UK on the Farm To Fork trails in the project's first year.
Tesco says the Eat Happy Project is a commitment to improving children's relationship with food. With eating habits starting in early childhood, Tesco says it aims to help primary school children learn to have a healthier relationship with food.
The project launches as new research from the Future Foundation reveals that even though 90 per cent of youngsters say they know which foods are healthy, fewer than 10 per cent achieve their five-a-day target.
The Future Foundation report highlights British parents' concerns about their children's relationships with food. Half of parents fear the impact of their children's diet on long-term health.
In light of these findings, Tesco says it is pledging £15 million to the Eat Happy Project in the first year alone and Farm to Fork will be the first initiative of the project.
Developed with teachers and in line with the curriculum, Farm to Fork will involve specially trained staff at Tesco stores across the UK teaching kids about different foods.
Food suppliers will open farms and factories to teach kids how food is produced.